Ukrainian cosmetics vs. global brands: is it worth overpaying?

Українська косметика vs. світові бренди: чи варто переплачувати?

Today, cosmetic shelves are bursting with choice: from local brands to global giants. And almost every woman has asked herself at least once: is it worth overpaying for a big name if Ukrainian cosmetics promise the same results? Let's figure it out honestly and without myths.

Ukrainian cosmetics are gaining popularity

Recent years have shown that Ukrainian brands are confidently entering the international level. Including brands of skin care cosmetics. The reasons are simple:

  • Naturalness : formulas often include extracts, oils, and other natural ingredients without unnecessary “chemistry.”

  • Transparent production : Brands like Mesonia have their own production, so it is easy to trace their path from the sources (laboratory) to the result (jar of product).

  • Fair price : Importing cosmetics includes customs duties, logistics, marketing. Ukrainian cosmetics may be cheaper, but that doesn't mean they're "worse."

Main myths about Ukrainian skincare cosmetics

Myth #1. It is less effective

In fact, the effectiveness is determined by the formula and quality of the raw materials, not the country of production. Many Ukrainian brands have already received EU certificates.

Myth #2. It doesn't pass certification

Modern manufacturers must undergo dermatological tests (Mesonia does not test products on animals) and adhere to international standards.

Myth #3. It’s not that “prestigious”

This myth is just a marketing issue. A local brand does not always have the budget for global advertising, even if its quality exceeds that of competing brands.

Why choosing Ukrainian is beneficial

By buying Ukrainian, you invest in your own producers, and therefore support the country's economy. At the same time, you do not have to wait a month or even more to receive your package. By choosing Ukrainian brands, you pay primarily for the product, and not for "loud" advertising, in which millions of dollars are invested.

How to make an informed choice

There is no universal recipe: for some, a Korean cream is perfect, for others, a Ukrainian natural cleansing oil. But there is no point in overpaying just for a logo.

Try a few products from local brands like Mesonia and you'll be surprised how well they can compete with global brands.


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