The president of the Miss Universe Ukraine contest and image maker Anna Filimonova knows all about how to make luxury synonymous with any woman. Last year, she became an unspoken ambassador for the Mesonia brand, having fallen in love with world-class Ukrainian skincare. We asked Anna what her beauty routine consists of and how to regain her femininity.

What does your daily beauty routine consist of?

My many years of experience in the beauty industry have taught me to do everything myself: makeup, styling, body and hair care - I do everything at home.

I have a large collection of products, and the space at home is organized so that I can carry out all the necessary procedures myself.

When you work with the best professionals in the industry every day, it would be a sin not to adopt their experience and learn from professionals, improving your own skills.

How did your author's course "The Universe of Beauty" come about and what do you put into it today?

My author's course "Universe of Beauty" has absorbed 18 years of my experience preparing girls for world shows.

I work with women who don't plan on going on stage but want to feel like queens in their own lives. We learn to make women queens by working with weaknesses – from physical features like acne or cellulite to internal blocks: insecurity, posture, gait.

My goal is to highlight a woman's beauty so that she can spread her wings and stop devaluing herself.

Which Mesonia products have become your favorites in daily care?

A real discovery for me was the creamy SPA peeling for the scalp with AHA acids and amino acids. After it, I feel clean and light, as if my scalp is starting to breathe.

I noticed that my hair stays fresh longer, and for me this is an incredible result. This is my little SPA ritual – delicate, comfortable and very pleasant. I love this care because it works gently, systematically and suits me perfectly.

Also among the favorites is the kaolin green mask for cleansing and brightening with chlorophyll.

I really love this mask because it gives the feeling of clean, fresh, and well-groomed skin.

After use, the face looks more even, collected and lively, without feeling dry or tight.

How does self-care help a woman get back in touch with her own femininity?

Femininity is not about makeup or a perfect appearance.

It's about getting in touch with yourself, your body, and your inner state. Care helps gently bring that attention back to yourself - without pressure or violence.

When a woman takes care of herself, it is always felt, even without words.

What is more important to you in skin care today – a quick effect or systematic work on your skin condition?

What's important to me isn't an instant wow, but the feeling that my skin is balanced and feels good every day.

An instant effect is nice, but it is systematic care that gives a real sense of confidence.

The same goes for a woman's condition: stability and internal support always look more convincing than a quick effect.